Stories

DUAL HERITAGE:

HOE IS THE NEW POWER.

At the heart of Maison de hoe lies a duality - an homage to the resilient contemporary Chinese grunge culture，born from the era of China's peasants， and  intertwined with a fierce celebration of feminine power. This New York-based fashion house masterfully combines China's rustic past with the modern womanhood, crafting a narrative that's both authentic and avant-garde. Encapsulating the philosophy that "the mundane made magnificent."
Maison de hoe is more than fashion; it’s a revolution. Celebrating both the undying spirit of the Chinese peasant and the power and grace of women, it stands as a beacon of cultural fusion and empowerment in the modern fashion landscape.

 

GLOBAL RESONANCE

 With its distinct voice, Maison de hoe has garnered international acclaim. From the limelight of New York Fashion Week to Paris Fashion Week to features in esteemed global publications such as Vogue, Elle, Grazia, and Baraar, it stands shoulder to shoulder with luxury fashion giants, not just for its design but also for its powerful narrative.

 

EMPOWEMENT & ELEGANCE

While the hoe - symbolic of the Chinese farmer - finds its way into the brand's ethos, it's the empowering message for women that truly defines Maison de hoe. The brand challenges and redefines conventions, turning terms that were once derogatory into symbols of strength and reclamation. 

 

THE MAISON CLIENTELE

To wear Maison de hoe is to embrace both one's roots and one's strength beyond ages. The brand's clientele is not merely looking for fashion; they seek identity, narrative, community and a voice.